Label Design Trends to Look Out for in 2023

Feb. 28, 2023
2023 label  design trends stand up pouch

Are you ready to take your business to the next level in 2023? As a business owner, you know the importance of standing out in a crowded market. One of the most important ways to do that is through eye-catching label design. When it comes to label design, there are a few trends that you won't want to miss! 

Bold colors and patterns: Bright and bold colors and patterns are making a comeback in label design. This trend is all about making your product stand out on the shelves and catching the eye of consumers.

bold packaging

Minimalism: While bold colors and patterns are one trend, the opposite trend of minimalism is also gaining popularity. This trend has been a focus over the past few years and is still going strong! Minimalist designs mean using clean, simple designs with a focus on clarity and ease of readability.

minimal label

Personalization: Another trend to watch out for is the use of personalized labels. This can mean adding a custom name or message to your labels or even using technology to create a personalized experience for the consumer.

Vintage and retro: Vintage and retro designs from the late 90's are also making a comeback. This trend is all about drawing inspiration from the past and incorporating it into the modern label design.

90s aesthetic

Metallic: Metallic materials like gold and silver are a popular trend in label design, adding a touch of luxury and sophistication to product packaging.

metallic packaging

By keeping these trends in mind, you can ensure that your label design stays fresh and relevant in 2023! Remember to always consider your target audience and the overall aesthetic of your brand when designing your labels.

Create captivating and distinctive designs that increase sales and enhance brand recognition through the utilization of digital or flexographic labels, or pouches. Unleash your creativity and enjoy the design journey to produce labels that stand out among the rest on the store shelves.

To find out more about bringing your label designs to print, and keeping up to date with the latest label design trends, reach out to our team of experts here or request a quote online