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Clear Windows Draw customers to your shelf by letting your product speak for itself with a clear gloss window on your Stand-up Pouch (SUP’s). This transparency allows customers to asses and build trust for your quality ingredients and portions with their own eyes.
PRECO WEB DIRECTION SERIES   Increased Capability
In celebration of the Natural Products Expo West show coming up next week, we've got food on the brain! There are always so many changing trends and innovations in the food industry, especially in natural food, and we wanted to highlight some of the biggest ones right now:
Whether you're new to a product type or new to packaging in general, the terminology can be a little technical and seem overwhelming.
We've already written about why we're huge advocates of flexible packaging (if you missed that, you can find the post here), but let's dive deeper into pouches: specifically, stand-up pouches.
As we've mentioned before, stand up pouches have become an explosive flexible packaging trend that offers optimal branding and shelf presence, as well as convenience for consumers. In addition to printing and laminating the pouches, Associated can also construct your stand up pouch in-house. 
It may seem obvious that packaging design is important, but what about the execution? At Associated, we know the difference that high-quality packaging can make and we understand its importance. Here are just a handful of the many reasons why effective packaging is essential to your business: Branding
We've been creating flexible packaging for over ten years now, but the industry continues to change. With new technologies and changing consumer habits, there are so many reasons to opt for flexible packaging for your next packaging solution: