Vanity Barcodes

Dec. 30, 2013
Clever Barcode artwork

Pressure Sensitive Label Printing:

Label printing companies are beginning to see some fun and humor incorporated into the rudimentary design of the plain old barcode. Mic's Chilli BBQ Sauce received a Gold bell award for packaging design in ICAD 2013 awards thanks to Steve Simpson, from Dublin Ireland! Here he has transformed the boring black UPC barcode into a visually, stimulating piece of artwork which also serves as a powerful marketing tool!

These Vanity codes can be printed onto flexible packaging, shrink sleeves, digital labels as well as pressure sensitive labels. Who knew they could provide both form and function!

Not only are the Bar Codes wonderfully wacky on Mic's Chilli BBQ Sauce but each flavour of sauce has it own custom label printing and die line that cleverly incorporates an interesting lap idea as well as a fun cap seal, again making the ordinary, extraordinary!

Click here for more information on  bar code standards and implementation.

Image: Behance